7 Meta Tag Rules (Title, Description, and Keyword).
This is important supporting information that allows search engines to correctly rank your site by keywords and gives a brief idea to the visitor about the content of the resource. Meta tags are the first thing a user sees about your site in a search before deciding to go to the site. They are as important as the unique and interesting content of the post itself. Meta Title is the title of an article or post, Description is a short search description (or snippet). See the meta tags in the Google SERPs in the diagram below.
When creating meta-information sites, special attention should be paid. It is important to find the right balance between their length, content for the visitor and the inclusion of keywords. Below we will write simple rules for writing metadata, guided by which you will significantly increase conversion.
7 META TAG RULES.
If your site is regularly updated and new entries are published on it daily, it is very important that unique meta tags are assigned to them that are as close as possible to the text of the entry. The presence of the same meta information is a mistake and can significantly underestimate the position in the search.
Use numbers, brackets, and characters!
Analysis data showed that the use of brackets in the header increases conversion by 38%, information can be highlighted in brackets. The use of numbers and symbols increases clickability by 25%, and it is better if the numbers are natural, rather than rounded.
All Title letters must be capitalized! except for prepositions and conjunctions.
Such writing increases the credibility of the site and gives the visitor the impression of the importance of information, effectively distinguishes the site from others in the search results. You can also specify, through the separator, the brand, name or author of the post in the title itself.
The essence of the title should be interesting!
This art is to interest the visitor with just a few words – your headline should be intriguing, arouse interest and curiosity. Play on emotions. To pick up ideas for the right words – you can use the examples of competitors by scrolling just a couple of pages in the search results.
The best length for Title 55-60 characters!
Google can cut long headers, and very short ones are inefficient and look unprofessional. If you use WordPress, you can install the Yoast plugin – it controls the length of the meta information and helps to avoid errors.
We recommend that you include the primary keyword for your entry in the first few terms of this short description. Keep an eye on the uniqueness and interest of visitors. You can also insert characters and punctuation marks into the descriptive text, profitably sharing the content.
Use analytics and console!
To understand and develop the most effective metadata scheme for your site, actively engage analytics, track the attendance of different records, monitor the positions of posts in the search results. All your work will certainly be rewarded and site traffic will increase at times!