7 Effective Web Design Techniques For Branded Sites

7 Effective Web Design Techniques For Branded Sites. In the successful entry of the company into the market and its further development, brand design plays an important role.

It is necessary:

large and medium-sized entrepreneurs;
organizations providing household, repair, construction services;
law firms and commercial medical institutions;
IT companies;
to startupers.

Companies in other areas are also encouraged to order it. Having your own brand means being recognizable and memorable. “> Brand design plays an important role in the successful entry of the company into the market and its further development.

It is necessary:

large and medium-sized entrepreneurs;
organizations providing household, repair, construction services;
law firms and commercial medical institutions;
IT companies;
to startupers.

Companies in other areas are also encouraged to order it. Having your own brand means being recognizable and memorable.

Website design is an important component of brand strategy. There are trends that web developers are trying to focus on. This helps to create new and improve existing sites in such a way that they correspond to the spirit of the times and the concept of the brand. We bring to your attention seven effective techniques used in this area.

1. Landing Site.

A landing page (literal translation of the term landing page) gives startups, as well as small or highly specialized firms, two major advantages. Firstly, they do not have to incur excessive costs associated with the development and maintenance of the site. Secondly – all the necessary functionality and all the basic information on it are presented, moreover, in a simple and accessible form.

2. The Principle Of Scale.

For large companies and well-known brands, the scale of site design is almost a production necessity. The “whales” of the business should declare their strength and weight in the market. However, beginners can also apply the technique: it all depends on the chosen strategy and the specifics of the proposed product.

3. Minimalism.

A site with a minimalist design looks stylish and expensive. This is credible, giving the brand solidity and rigor. There are other advantages: high adaptability, reduced time spent on coding and faster page loading.

This approach is recommended, for example, for luxury and unique products (objects of art, complex manual work, etc.) or for creative startups.

4. Integration With Social Networks.

Social networks are a convenient marketing tool, the possibilities of which are a sin not to use. By creating a direct connection with your representations in social networks on the site, you will simplify the life for yourself and users. Your potential and existing customers will get the convenience of interacting with the site (for example, a simplified registration/login procedure), and you will increase the conversion and brand awareness.

5. Split Screen.

This design technique is a fashion trend and provides a range of opportunities for the non-standard organization of site navigation. In particular, a split-screen implies playing on contrasts, which facilitates the task of structuring information.

6. Storytelling And Conceptual Texts.

A brand must have a face and soul. Show them to your website visitors with top-notch copywriting. This is an expensive pleasure, but creating and maintaining a brand image always requires certain costs. Agree, instead of a dry set of facts, it is much more interesting to read the history of the formation of the company, presented on behalf of the founder, with examples from personal experience and lively emotions. And instead of a faceless list of advantages over competitors or merits of a product – an entertaining story of a character representing a brand.

7. User Involvement.

This refers to various approaches that can be used individually or combined. First of all, this is the creation of a sense of ownership, the effect of presence. It can be achieved by animation or video as the background of the main page, 3D fitting rooms in online stores, the use of photos of your premises (stores, showrooms, etc.) in the design of the pages of the website.

Interactive and game elements, comic polls and tests, videos, online chats create emotional involvement, providing a variety of opportunities in order to captivate new customers and entertain regular ones.