Essential SEO factors
2018 was the year when Google made dramatic changes to the ranking of sites. For example, Google used AI for about 30% of search queries. The page with the most links no longer always occupies the top position. Here are five SEO factors that I think will be important for 2019.
Get to know structured data.
Avoid structured data errors
Browse podcasts for your marketing program.
Improve content focusing
SEO Image Improvement
1. Familiarize yourself with structured content data
Structured data is scary. But it’s easy to find out how it works. The easiest way to familiarize yourself with it is to copy, paste and start working with it.
I wrote a walkthrough to help beginners in structured data. It shows how an online guide is configured for structured data. He will then walk you through the creation and testing of your own structured data code.
2. Avoid structured content data errors
Sites get fines for the incorrect implementation of structured data. You can make an honest mistake and get banned for it in the search.
The five most common structured data errors to avoid are:
Use of inappropriate structured data
Structured data does not match page content
Violates Google rules for a specific data type
Google’s violation of structured data policies
Labels and freedom (manipulative behavior)
3. Consider podcasts for your marketing strategy.
Podcasts are becoming an increasingly popular way of consuming content. You should consider whether potential customers are listening to podcasts related to your niche. And if they are, then it may make sense to create a strategy to reach these listeners.
A strategy can range from sponsorship, appearing on a podcast, and promoting specific content that may be of interest. Podcasts are content that is used in digital format. Marketing with podcasting can be considered a continuation of content marketing.
This is perhaps the most important part of online marketing in 2019. Unfocused content is one of the biggest mistakes I’ve seen all year long for sites that have lost ranking.
47 experts on 2019 SEO trends
Structured data, exceptional content and machine learning are some of the most important SEO trends you need to know in 2019.
“Web pages are ranked because websites link to these pages. Websites link to these pages because these pages solved the problem because it itches like itching. No one has ever linked to a web page because of its relevance to keywords. ”
5. Improve Your SEO Images
Images are more to make your page look beautiful. Images are important for SEO. Treat them the same way as heading and heading elements, because they all work together to increase page rank. Images can also increase your ranking power by appearing in extended lists.
Use images that tell a story
Readers gain a deeper understanding of concepts using symbols or images that illustrate your point of view. If the article is about a foster pet, show cute kittens in an animal shelter.
If the article is about the failure of a company or process, perhaps consider an image of a ship about to hit a stone or a car with falling tires.
Quickly communicating ideas or ideas using images can help readers understand what your article is about and help them decide to read it.
Illustrate step-by-step instructions
Readers and consumers love step-by-step instructions. Screenshots and illustrations are very useful, and Google aims to use similar images in extended lists. The only image that illustrates how to do something can be a gold rating.
Using images that can be measured in megabytes can slow down sales and ranking. Large images will increase the bandwidth requirements of your server, which may lead to additional fees from your web hosting. Large images can slow down the server when visitors come to your site at the same time.