5 SECRETS TO EFFECTIVE SMM. Social networks are one of the largest advertising platforms in the world, if not the largest. The audience of Facebook alone is more than 2 billion people and is growing daily. A luxury brand promotion tool, if, of course, you can use it competently. And it’s up to you to order SMM promotion from professionals or to do it yourself – we’ll just share some SMM tricks that you might not have guessed about. Productive reading!
1.A sense of humor
This is probably not a secret at all. 🙂 People do not want to read dry texts, especially on social networks. Do not get hung up on being “like everyone else”. There are already so many ads on social networks, you need to stand out. To begin with – an unusual presentation style, non-standard content. Ideally, learn to create publications so that the reader, without seeing the signature, recognizes your style. Well, humor, of course, is also our everything. The main thing is that the topic is not offensive or hackneyed.
To make the conversion rates as optimized as possible, it is better to weed out mobile traffic and show ads only to PC users.
3. Button “Learn more”
Uploading ads to the Facebook news feed, you will see a proposal to add one of the buttons. Why not? After all, call to action is always better than its absence. Among all the proposed options, it seems that “Learn More” is the most suitable option, although, of course, you should always look at the context.
4.Actual value of goods and services
Ideally, people who are already interested and ready to buy should go to the site or landing page. In order to have a few “idle” transitions as possible, the potential client should get the maximum information already on social networks. The actual value is one of the most important points, so you do not need to make a surprise out of it (many will click on the adjust to find out the cost) but open the cards early.
5. Work with “warm leads”
Leads can be divided into warm, cooling and cold. The first are those who have just visited your group and stayed in it for at least 10 minutes. It will not be warm for long – a maximum of several days. If during this time he does not return, such a lead can be written in the cooling ones. To avoid this, you need to monitor the regularity of mailings. The less often you post, the more catchy you need to do them, heating your leads with each new publication.
With this, let’s end and move from theory to practice! And if some secrets turned out to be completely non-secret for you, all the better – it means that with basic knowledge in social media marketing you already have an order. And repetition is the mother of learning. 😉