5 POPULAR CUSTOMER MISTAKES WHEN DEVELOPING A SITE. Previously, having a website and being online was something unique. Now it has become the standard. Despite the rapid progress and the abundance of technology, getting a project that benefits the business has become much more difficult.
For someone, it will be a huge discovery that the success of the project depends not only on the performers. Choosing good performers and dumping them half the carload of money is far from all that is required of the customer.
Everything written below is based solely on my experience as a developer over the past 4 years, no more. Therefore, it may disagree with the opinion of the same manager, designer, etc.
I’m not sure I know how to do it, but I know how to do it well not.
BRIEFLY ABOUT THE PROCESSES.
The implementation of the project consists of several stages:
1. Finding out the details and setting goals ;
4.Content filling ;
If very modest, in fact, each item deserves a separate topic and has a lot of nuances.
From experience, I can say that almost any intermediate error can be corrected at any stage, but if you make a mistake at the first stage, you can immediately bury the project with a 90% probability. Of course, it will be beautiful and even work, but what’s the point?
About the errors that are most often allowed in the first stage, let’s analyze them.
IT ALL STARTS WITH YOU.
You should have a clear presentation about the result, where the end result is not a finished site, but the help that it should bring to achieve the goal.
A primitive scheme looks like this:
strategy> website> promotion > sales> profit.
It does not make sense to consider a site without the remaining components. A site alone does not make a profit, but only a tool to achieve the goal, but like any tool, it has its own characteristics.
If you are considering the development of the site and not as an investment, as well as expenses, then think twice before doing it.
OWN E AT PEASE OF TK KEY TO SUCCESS.
TK is a technical task. To write TK yourself if you do not have enough experience is a disastrous idea, I assure you.
This point may seem contradictory because they often write that without TK there will be no business at all. This is true, but TK is different and much depends on how it is written.
A correctly set task is 50% success.
In no case do I say that the availability of TK is bad, but the adjustment by experts is likely to be necessary.
Although usually, TK from the customer is not even TK, a banal brief or a list of Wishlist. To ask the customer what site he wants, how to play roulette, there is little chance to “ guess”.
Customers often make one mistake, they come not with the problem and its description, but with an allegedly suitable solution in their opinion (an example site), and immediately to the developers. Hin they do without question what he wants : )
Tip: if you wrote TK yourself, then attach an explanation to it to solve exactly what tasks you all started. There will be no excess.
NEED A SITE NO WORSE OR BETTER THAN COMPETITORS.
The concept of “better” is rather ambiguous.
Of course, before developing it is important to study the sites of competitors, but taking them as a basis is not a good idea, because it is not known how competitors made them. It is possible that they blindly copied the site from their competitors with all their positive and negative qualities.
Of course, if your only goal is to make the site better than that of competitors and nothing else, then this statement of the problem is quite suitable.
FIRST, MAKE A WEBSITE, AND THEN DECIDE WHAT TO DO NEXT.
Unfortunately, this is common and this error can be fatal to your business. Failure to comply with the first paragraph almost always leads to this.
The customer comes and says: I have 5 different services, 5 landings are required for these services.
The task seems quite simple and straightforward. Only then the customer with these projects goes to SEO-sand wants to promote them in search of what will be quite difficult to do.
Or vice versa, they take as a basis a site that is promoted through search, but as a way to get traffic to the site, they choose not contextual advertising, but SEO.
Content is also not so simple.
They order a project in the style of minimalism, where the emphasis is just on the content using good quality photos and professional shooting. Everything looks fine on the layout, and at the time of filling, they start using “raw” photos taken on the same phone or worse – they take the first ones that come across on the Internet.
Naturally, with this approach, the site, which looked so solid on the layout, turns into its terrible semblance and scares users.
SPECIALISTS WHO ASK A LOT OF QUESTIONS ARE BAD SPECIALISTS.
Such a misconception can be found among customers, saying that if a person asks a lot, then this does not understand anything. Just the opposite.
To have at least some idea of the upcoming work, you need to ask more than a dozen questions.
When you start arranging an interrogation on seemingly understandable TK, it turns out that the customer wants to solve problems that are far from what he wants to receive.
Yes, he wrote in detail what he wants, only the result obtained may not have anything to do with the tasks that are assigned to him.
According to my statistics, only 2 out of 10 customers can clearly answer the first 3 questions:
Why do you need a website? (A primitive question, but many perplexed)
Where will future customers come from? Context, target, SEO …?
What is the first point, in your opinion, that is done poorly / inconveniently / useless on the site of competitors?
If the first question can be heard a template answer, then the second is difficult to answer. Those. the customer himself does not know what he will do after he receives the site. The third question almost always says something about design.
On the third question, you can immediately understand how the customer understands what he wants to receive.
In a couple of minutes, you can already understand how to continue a dialogue with the customer and what exactly to find out.
Questions in the style of “Who is your target audience? Your benefits?” etc. very blurry for a person who understands this poorly and he will respond in the same way.
The correctly posed question is half the answer.
No one knows your business better than you do.
If you do not understand this, experts will always tell you which option to choose the most optimal. In this case, you need to come not only from TK, or an example of a site (more than not), and the description of the desired result, your business processes and of course the indicative budget, which is prepared to invest.
The decomposition of a large number of funds does not always produce the same effect, and here’s why:
There is a strategy when a company comes into the market and start to pour huge amounts of money into advertising for your brand.
Advertising on TV, with bloggers, in social networks, etc.
Such a strategy will work if more than 30% (the figure may be more or less, depending on the average check), users will become regular customers. If users will bring money only od John again on a wave of popularity and all, then those actions will bring huge losses.
For online stores of things or electronics, this may work, but for a construction company, it is unlikely.
In order to protect yourself from future errors, I strongly recommend that you consult with specialists in advance and preferably on a fee basis. You will definitely not be given much time for free, and without a detailed study, it will be impossible to choose the most suitable option.
By say to Google:
We cannot make a decision until we have the numbers.
At the time of this writing, the case they were going in so it is a good idea and ignore such a simple piece of advice I would not.