18 ways to get links to your website.Today I will talk about ways to get links. From catalogs to regional media. However, let’s make a reservation right away that we first of all get links for promotion in Google. Although links are also needed for Yandex, this is still not such a significant factor for it, so we assume that all this is for Google’s sake.
Table of Contents
1) Registration in catalogs.
There are a great many catalogs, and it is impossible to list all of them. Search catalogs of companies, add your company there. It seems that nothing is easier in the world. The only thing that sometimes there is a desire to register in all catalogs in the world. And this is not such a wise idea. Catalogs are both good and bad. A dead directory is useless in terms of promotion. Some directories are even harmful.
You can use CheckTrust to assess the quality of any donor, including the catalog, however, this is still not a copy of the search algorithm. Moreover, sometimes good directories can receive a low trust when checking. So, when evaluating catalogs, it is better to look at how alive the resource is, whether they visit it or not? SimilarWeb can help here
2) Registration in Yandex Directory and service from Google.
Everything is quite simple here, you need to add an organization, confirm it, get links. In Yandex, adding an organization takes place without much difficulty; in Google, difficulties may arise, however, they can be solved.
Registration in these services will allow you to appear on online maps, and this is an important element of promotion. In addition, you can register with 2gis.
3) Registration in aggregators.
Here everything is about the same as in point one, look for good aggregators, create a company profile, fill it out. As a result, you get links to yourself, maybe orders will arrive.
4) Crowd marketing.
Register on the forums and start leaving meaningful comments, the same in social networks. However, it is usually easy for administrators to spot crowdsourced marketers, and if the forum is live it is likely that many links will be removed soon. As a result, most of the links will remain on forums that are poorly moderated, they usually have low trust and are semi-abandoned. You can not use links in crowd marketing, but simply leave references to your company. Of course, you won’t get links like that, however, the growth in the number of brand queries can be ensured.
Well, or just chat with the owners of the forums, maybe you can find understanding?
You can always collect a huge list of good sites on your topic and send a hundred welcome messages to the administrator’s mail, there will not be many answers. However, you may well be able to convince a couple of people to link to you. Of course, the likelihood will increase if you can stimulate them with money. Just don’t go to sites that already sell links. Then the whole cycle of actions was superfluous.
6) Advertising in the media
How content marketing in the construction industry can increase sales by 80% –
Getting links to yourself from the media is cool. Now let’s see how to do this. You can arrange the link like buying a regular promotional article. In the article, you can simply tell about yourself and the range. So you can get both buyers and a link to the site. Typically, an advertising article in a regional media can cost 2-5 thousand. But it can be more expensive.
In addition, you can get into the media for free. However, it will most likely be long and difficult. The tactic is to send press releases to the editorial office, hoping for success. Someone is trying to friend journalists on social networks and suggest topics to them there. However, in most niches, this will not be very useful.
7) Social media.
Everything is clear here, you create your own communities, pump them with advertising, start a community on social networks, post links to your sites. Better to cover a large number of social networks, rather than branding in one. Yandex Zen will need to post original content and promote your channel for a couple of months. There may be very few impressions at first.
8) Partnerships with universities.
If you are friends with some university, regularly take students for practice, and in general, come with free lectures, ask the university for a link to you. If you have established contacts, probably because you believe in education, then most likely you will receive a link to yourself without problems. In addition, some universities create databases of vacancies from employers.
9) Guest blogging.
Look for authoritative sites on your topic, contact admins or editors, discuss publishing your content on their site. You can usually find several sites that practice guest blogging on the topic you want. Of course, look for popular sites, one of the main criteria for selecting such a site is the presence of a live audience. Well, CheckTrust can check the donor for more confidence.
10) Feedback services.
Here you can also get a certain number of links, however, as for me, from the point of view of authoritative links in large numbers, this is not a very convenient / useful way.
11) Create services.
If, for some unusual reason, you need links on a cosmic scale, and you have no desire to tinker with small volumes, your own Internet service will help. For example, for some medical clinic – it may be an application about diagnoses and diseases, I entered something – I learned something. The space for creation is great here. However, this will only work if there is demand for the application. Let’s take an example from ordinary SEO life. Some SEO agencies create their own useful SEO software. Such software provides traffic, links, mentions, and usually more income.
12) talk to partners.
If you regularly work with someone, you can arrange to get links.
13) Something funny.
Some companies can deliberately or unconsciously provoke society or greatly surprise it, I think everyone will remember a couple of cases, sometimes it caused some kind of outrageous flurry of mentions. It happened that this was discussed for several days both in blogs and in the media. However, I do not recommend using this strategy, problems can be created much more than the benefits of increasing positions in organic through links.
14) Content and infographics.
Create a lot of informational content and hope for the best. Content brings links, the more good content, the more links you can get in perspective. But of course, everything is strongly niche again.
In addition, you can create infographics and place them on your website. According to statistics, infographics are more likely to bring links.
In some cases, you can ask experts in your field to comment on the situation, to express an opinion. In general, try to collect the opinion of many experts on the topic and publish an article with their position. Next, notify them about the release of the article, someone from the experts can share a link to this article on their website or in social networks. You can agree on getting a link in advance. However, in terms of labor costs, this is perhaps the most inefficient way.
16) create something very relevant.
It’s hard for me to add something to the title. For example, in the wake of the situation with the coronavirus, a map site appeared with the dynamics of its spread, and many media outlets and websites posted a link to the map. Actual things easily gain links and mentions, even getting into articles like mine.
17) Add link to Wikipedia.
In some cases, for example, if you have done research or you have authoritative content, you can try adding your link to Wikipedia or any other online encyclopedia.
18) Employee search sites.
If you or the company you need to promote regularly post vacancies on the Internet, then do not forget to add links there to your site. This way you can type a number of links.
What methods do you use?