If you have long wanted to know more about web design, but were embarrassed to ask – you are here! Today we explain simple things in simple words and answer common customer questions.
1. WHAT IS WEB DESIGN?
Web design is the process of developing a site. The concept of web design includes technical development, creating a site structure, graphic design of pages. Sometimes the concept of web design includes filling the site with content – articles, news, publications.
Good web design is not only a beautiful picture. This is compliance with 13 basic rules: high page loading speed, ease of use of the site, the balance of the main blocks that are located on the page, attractive combinations of colors, pictures, fonts, text, and others. If the site is selling (landing, online store) – web design helps to sell and promote goods and services.
2. WHO IS A WEB DESIGNER?
This is a person who is engaged in the development of the site together with other specialists: programmer, layout designer, copywriter. There are professionals who create sites from scratch, there are specialists who are specifically involved in the design of the resource. What the web designer does: develops the structure of the future site, define the main sections and pages, create graphic elements, typography, and come up with a single style for all sections and the main page.
3. CAN A CUSTOMER INTERFERE WITH THE PROCESS?
At the initial stage, he can and must: the customer draws up the statement of work: to tell what kind of site he needs, for what purposes, for which target audience. For example, an online store – to sell goods, a corporate website – to talk about the activities of a company, a personal website – to talk about your brand, a landing – to sell a specific product or service.
The web designer will study the TOR and offer the client his solution – one or more. If the customer approves, the specialist will begin work. In the process of development, several edits are allowed – the customer looks and makes comments, if necessary. Web designer fixes and works further. At the end of the work, the designer hands over the finished object to the client and receives a fee or its balance (many specialists work on a prepaid basis).
If the customer does not give the statement of work or does not really know what he needs, it is unlikely that something sensible will happen. Firstly, because the designer is not a telepath and cannot guess the motives and goals of the customer. Secondly, there is nothing worse than when the client’s plans change dramatically: first, he wanted a site, then he decided to limit himself to landing. Therefore, first decide what you need, and then look for a specialist.
4. WHERE TO LOOK FOR A WEB DESIGNER?
Despite the fact that this is a relatively new profession, there is no shortage of specialists. You can find a designer by an acquaintance – for sure your friends or acquaintances have made a website for themselves and will share the contacts of good specialists. If there are none, look for yourself on the Internet. Web designers post resumes on freelance exchanges, social networks, and professional forums. There you can find a private trader who will fulfill the order inexpensively. If you want a guarantee of quality – contact the digital agencies and design studios. They work with good professionals who will make a sweet of your site. But it will cost accordingly.
5. WHY DO I NEED THIS? BETTER SAVE AND HIRE A FREELANCER
You can save and hire, who is against it. Just remember that website development is still a complex production. As we already said, the help of a layout designer and a programmer is needed. If you find a single designer, be prepared for the fact that he will give the rest of the work to others – you won’t even know who is doing it. Also, there is a great chance to run into a newcomer who has not gained experience and is slapping you with an ugly non-selling site. In the design studio, you will definitely get guarantees. In addition, all specialists will work in conjunction and complement each other. And, of course, you can control the progress of their work – without any unpleasant surprises.
6. WHICH IS BETTER – A TEMPLATE OR AN INDIVIDUAL DESIGN?
It all depends on how serious your business is. If you have a small landing page for yourself, you can take a ready-made template and add it with your photos. If a cool site with a claim to status and big sales – then, of course, you just need to order an individual design. This will enhance your status in the eyes of partners and customers. In addition, the code of a site made by an individual design is better indexed by search engines than the code of a template. And if you order also the development of a corporate identity – your brand will become recognizable, you will be detached from competitors.
7. HOW CAN A SITE SELL? THESE ARE JUST PICTURES AND LETTERS
A good designer knows how to arrange these pictures and letters in such a way as to influence the client. It will turn out a special site – a site for business. For example, he should know about the effect of banner blindness and arrange graphic elements so that the visitor sees them and performs the target action: he bought the product, clicked on the button, left his contacts. Or competently place advertising banners, order forms and calls to action on the site. Or understand the algorithms of search engines and make the site go up in search results. Or to make it convenient for the user to navigate the site – a convenient structure and UX and UI design will help. All these are subtleties that the customer does not know about, not even the visitor knows. And the web designer knows and applies this in his work.
8. AND WILL IT BE IN THE MOBILE VERSION?
Sure! In general, the concept of “mobile version” is now a thing of the past. Now the ball is ruled by adaptive layout – that is, one layout, which itself adapts to all devices. A man came in from a PC with a large monitor – he would see one picture. From a tablet, another, from a smartphone, a third. It turns out that you will have several designs at once for the same price. It is convenient for developers, web designers, and customers. GCC Marketing has long switched to responsive sites and wishes it all the same.
9. AND IF PEOPLE DO NOT LIKE THE DESIGN?
Well, the site is not a dime, to please everyone. And again, it all depends on the goal. What is more important for you – to surprise visitors with beautiful illustrations and sell goods and services? There are examples of very beautiful, but absolutely inconvenient sites. People come in, admire, but the matter does not go further – the menu is incomprehensible, the sections are all in a heap. Visitors start poking around like blind kittens and eventually leave the resource. And what’s the use of his beauty?
If the site design is made in accordance with modern trends, if it meets the needs of the target audience, if its structure is convenient, it simply cannot but be liked. In a good professionally made site everything is calculated, there are no random elements. So, a priori, people will like it.
10. CAN THE DESIGN BE CHANGED LATER?
Can. For this, the web designer gives the owner access to the admin panel and explains the actions that can be performed with it. Even if you do not have special knowledge, you can always find an employee who will help you change pictures, correct texts, delete some pages and add new ones. In extreme cases, you can always turn to the same designer or design studio for help. They definitely won’t refuse you.
11. AND IF I ALREADY HAVE A WEBSITE, IS IT POSSIBLE TO CHANGE THE DESIGN?
Sure. Any design will become obsolete sooner or later. Perhaps a few years ago your design was the most progressive, but time passes, and new tools for promotion appear. We will select for you new features of web design, if necessary, transfer the site to another engine, add interesting chips and widgets, adapt for mobile devices. Everything’s possible!
12. HOW MUCH DOES A WEB DESIGN SERVICE COST?
Nobody will tell you the exact tariff. It is clear that a simple landing will cost several times cheaper than a large online store with many sections. The cost of the work depends on many factors: the complexity of the site itself, its structure, the number of pages and graphic elements, widgets, and animations. It is also important for what subjects the site is made, the complexity and quality of the content that will be published on it.
13. YEAH, AND THEN ADDITIONAL COSTS WILL BE REQUIRED?
Additional costs are possible if you order website development from scratch. For example, this is a purchase of hosting and a domain name – you understand that without this the site simply could not exist on the network. If you need certain pictures – you may have to buy them on stock sites – this is also an additional expense. And, of course, content that doesn’t write itself. There can be many types of content in one online store: product cards, text on the main page, text “About the company”, articles for the blog, reviews … You will have to pay copywriters and journalists who will work with you.
14. HOW LONG DOES THE SITE TAKE?
And again, it all depends on the complexity of the project. Landing can be done in a week or even less, work on a corporate or selling website with several sections will take at least a month. Plus, all the edits, improvements and corrections – you want everything to be perfect! So for a large project, work is likely to take several months.
15. HOW TO EVALUATE THE QUALITY OF WEB DESIGN?
According to several criteria:
- like – don’t like. This is a subjective criterion, which we would not advise to trust, because of how many people – so many opinions;
- convenient / inconvenient. How convenient is it for the user to go from page to page, add goods to the basket and buy it (in the case of an online store), fill out the order form (if there are too many fields to fill in, the mandatory input of captcha – numbers or text – this is not buzzing);
- useful / not useful. Any element of the site should be of some obvious benefit to the visitor. An advertising banner – to inform about discounts or the arrival of a new collection, an article in the blog – to give useful information, tips, a feedback widget – the ability to quickly answer customer questions, a product card – to give the most detailed information. If this is not – there is no benefit from the site. Visitors will quickly realize this;
- marketing indicators. These are the most reliable indicators by which the work of a web designer is evaluated. You can evaluate the conversion rate (the number of people who have completed the target action on the site, relative to the total number of visitors for a certain period of time), ROI payback ratio (the ratio of the money you gave for developing the site to the money that customers brought to you with of this site), the amount of time the visitor spends on the site (if the site is interesting, internal linking is made, the person will go through the pages and may hang on the site for a long time), the number of failures (the person logged in, poked a couple of times, l do not understand anything, and close a tab) and other indicators.
The most important thing for the customer is to understand that web designers, agencies and studios do not want to peel them like sticky. We are doing the same thing – increase the number of good sites, increase conversion, increase business sales. A true professional will always give advice on how to increase these indicators and make the site even better.