10 TIMES YOU SHOULD NOT DO SEO. Almost every owner of an Internet resource knows about the effectiveness of SEO-promotion, and therefore, implements it in their business.
But not all sites need to be promoted. In order not to fall for the greedy SEO-optimizer, it is advisable to familiarize yourself with ten cases where SEO is useless.
Do not promote:
Internet resource for links;
Satellite Site or PBN;
Small page site;
Website with goods/services without demand;
Sites made on designers;
Sites developed on Ajax;
Online stores with dubious payback.
And now in more detail.
SEO IS NOT NEEDED FOR TOS (DEFAULT SITE)
If you want to promote a site that does not differ in any kind of beauty, complexity, and most importantly – for the benefit of the visitor, then promoting it is irrational.
HS will not comply with any requirements of Google; this is how to build a house without a foundation – at first, the thought creeps in, which can drive, but in the end – sadness, trouble, we’ll clear up the blockage.
SEO IS NOT NEEDED FOR INTERNET DONOR
Such sites are created specifically to place links on them, which of course implies a tremendous loss of “weight”.
Promoting such sites is extremely difficult and not effective, therefore they are made as attractive as possible to the “searchers,” they are slightly optimized and they stop at that.
SEO IS NOT NEEDED FOR SATELLITES AND PBN
In promotion, a tool such as a satellite / PBN (Private Blog Network) satellite network is often used. They are created with the aim of advertising one resource. It turns out that we use our own donors for links, which form a certain autonomy.
The purpose of the satellite is to create traffic to the main site on low-frequency requests, so there is basically no need for promotion there, pages will get into the TOP anyway.
The same goes for PBN. Let’s just say that all this can be promoted, but it’s very expensive because, in fact, satellites are created with the aim of future savings on the promotion of the main resource. And since we are saving, it means the budget is limited and there is no reason to spend money here, since there are more priority places for investment.
SEO NOT NEEDED FOR LANDING PAGE
Such sites are often created in order to improve the status of a local company, which is chosen on the basis of proximity to home or the favorable price of goods/services.
The web address of the site is indicated on business cards, flyers and the like. Such a company already has its own audience, which if you want to find out more information, goes directly to the web address of the site without any promotion.
SEO IS NOT NEEDED FOR A SMALL PAGE SITE
For example, you can take the website of the Silpo grocery store chain – here SEO loses all sense since TOP is provided on request.
SEO IS NOT NEEDED FOR A SITE OFFERING GOODS / SERVICES WITHOUT COMPETITION
Suppose you have a website selling in UAE. Such a site is one and there is no competition, respectively. In two weeks, search engines will raise such a resource in TOP 1 for almost any request that will be associated with blue hedgehogs. And even if the site is crooked, the search engine will not have just a choice.
This situation is more utopian since few people create a site with a proposal in the absence of demand or its minimum level, and to create/expand demand, you need to be the second Steve Jobs.
SEO IS NOT NECESSARY FOR WEBSITES DONE ON ONLINE DESIGNERS
There are quite a few web services on the Internet for online site creation in just a few hours. One of the most common is the WIX.
Such designers promise a free website creation and already optimized. But, unfortunately, we do not have saints, and any such project is intended, first of all, to earn money from people, and not to help them.
Firstly, it doesn’t smell free there. Secondly, the created sites are very limited in functionality and to create something highly profitable does not work. Thirdly, to promote such a site by default is not realistic, since the developers of the designer themselves contributed to this.
GAME MUST CANDLE
Before promoting an online store, you need to evaluate the maximum possible profit from the offered goods/services and compare them with the costs of SEO. There are sites whose promotion will not pay off in a few years.
A real example: a person has a site selling TV remotes. Our hero is a reseller, so his margin is very small. There is a demand for these products, and he decides to advance in the TOP.
It takes 5 months of promotion – orders have clearly increased, but due to low profitability and increased costs, profit is low. A year passes, and the cost of SEO did not pay off by half. As a result, the supplier ceased to engage in this segment of the market and our hero was left without a business, not having paid for the promotion and having earned nothing at all.