10 STEPS TO ADAPTING YOUR SITE FOR MOBILE DEVICES. According to statistics, more than 60% of all customers come to the site through mobile devices, not PCs. What do these numbers tell us? And they warn that if your Internet resource has not been adapted for mobile devices, you are now losing your potential customers.
And even if adaptation takes place, but the site cannot provide the necessary comfort, your potential client, without hesitation, will close it and go to another, more convenient resource.
Consider 10 simple steps that will help you adapt the site to gadgets right now, providing maximum comfort to the user.
Down with the navigation menu.
If the visitor from the small screen of the smartphone sees on the first page of your website a menu that occupies all the space, write it is gone. The client came for the product, so you need to provide as much information as possible about what you are selling, and for the menu, a small icon at the top of the screen that opens when clicked will be enough. Or make it in the form of a horizontal line, which will also look very impressive.
What is our goal? It is true to force a potential customer to make a purchase or order a service! For this reason, the call to action button should not only be bright but also convenient to press. This also applies to other buttons, for example, if a client can’t click “Details …” several times to study product information, he will leave your site. Forever and ever. Do not allow this.
What looks good on a computer is not always acceptable for a phone. That is why you should choose a font that is equally readable on all devices. Pay attention to its size, color, and placement. For the mobile version, you can change the location and reduce the size of the text, the title should not be too large, the color of the text in some places merge with the background.
All important first!
The first thing that a client should see is not how wonderful you are, but information about your contact information, information about the location, cost of the goods and a call to buy it. If such information will be difficult to find – why do you even need a site that does not sell?
Adapting site blocks.
You must decide for yourself what is most important for your potential client. For example, if on a PC the first spread can demonstrate both image and text information, then in the case of gadgets you need to pick up one thing. It will be optimal to show a “catchy” picture that will simply make your client make a purchase right now.
Large screen – more content.
Your task is to adapt the amount of information for all devices, see how the quality of the display of goods will change, depending on the location and size of the screen. If your customers are more likely to come from tablets, then they can reach more of your content, they can be served more information on the first page. This is one of the key adaptation rules that will allow you to keep the client on the site.
Long scrolling is the key to convenience.
If you are adapting a gallery with images or features, then using the length of the scroll bar or flipping through the “carousel” is ideal. So the user does not need to search and press small inconvenient buttons to go to the next page. So the client is more comfortable, which means that the purchase is made with a greater probability.
Less text – more icons.
Various blocks and menu items should be intuitive. For example, it’s better to show an icon with a drawn basket than to place along with the “Basket” inscription on it, which will occupy half the screen. Show your concern for the convenience of your customers.
Do not forget to adapt the video materials.
You spent several hundred dollars to show product information in the video, and it will open to the user only half the screen. Do you think he wants to continue to watch a video about your product where nothing is clear? The video format must be accessible from any device.
Put everything evenly on the screen.
You do not need to sculpt all the information on the heap at the top of the screen at once. In this case, the visitor simply gets lost and leaves. Place the blocks in a sequence so that he views your site with interest and examines product information. If the user interacts with your page, then he will definitely remember you and will only contact you.
Yes, adopting a site to a mobile device is quite difficult, but “difficult” does not mean “impossible”.
Make an effort and immediately! Time goes by and customers go …