10 Redesign Mistakes.
Your company has decided to redesign its site, and you rightly believe that now everything should work out: there will be more visitors, and all of them will become reliable regular customers, and the profit from the site will increase. But what is it? Even after the redesign, the site is still unpopular, does not pay off, or even is unprofitable!
Unfortunately, no one is safe from mistakes. And the mistakes made during the redesign of the site can often nullify the whole point of this procedure and the site will remain the same as it was before the redesign – unsuccessful.
“If I knew where I would fall, I would lay straws,” the wise proverb says. Following it, let’s look at what errors await us when conducting a website redesign and how to avoid them.
Error number 1.
The redesign is for the sake of … redesign! This approach is highly undesirable. If you do not know what to change, do not change anything.
Mistake # 2.
The redesign is carried out only for the sake of the personal tastes of the customer, without taking into account the preferences of the target audience of the site. Where it leads? In fact, it’s useless – the site will not move off the ground. Hence the conclusion: consider the characteristics of your target audience, its age, social status.
Mistake # 3.
Website redesign is considered as an opportunity to have fun, to experiment. Well, if you are ready to spend time and money on such fun – feel free to experiment. However, are these costs comparable with the amount of lost profits from the loss of potential customers or partners that you could get while your site is in “reconstruction” mode?
Mistake number 4.
Work on the redesign begins immediately, without having previously prepared all the necessary components: updated content, program modules, images or animation. The result – the redesign is unreasonably delayed in time, but you remember, time is money!
Error No. 5.
When redesigning the site, the technical characteristics of the computer equipment used by the target audience of the site were not taken into account. The result is the same – the meaning of the redesign is almost zero.
Mistake number 6.
The old site is deleted before the new version is stable online. Comments are redundant.
Error No. 7.
Even after the redesign, the site alone will not become popular and will not end up in the top ten search results from ( Google, Yahoo – of your choice). Therefore, if there is no work being done to optimize and promote the site, you will not see the first lines of ratings and directories.
Mistake number 8.
The error that follows from the previous one is the cessation of work on optimization and advancement immediately upon reaching the first positive results. As you yourself understand, the results of this error are also relevant.
Error No. 9.
Redesign does not mean a total complication of program codes, an excessive increase in the number of graphics and animations. In this case, it is better to limit oneself only to the necessary minimum agreed upon when setting the goals of the redesign.
Error No. 10.
When redesigning, the quality (!) Of the site content: texts, tables, graphic elements, does not increase. As a result, there is no expected increase in conversion (turning visitors into buyers).
Of course, there can be significantly more errors. Sometimes these are not even mistakes, but simply flaws. Sometimes, for example, with a partial redesign, these errors actually cease to be errors, just such a redesign faces more specific tasks. But still, what should be done so that there are no such errors, and the redesign has borne fruit? That’s right – contact the GCC MARKETING web design company! Our experts will conduct a comprehensive analysis of your site and make professional recommendations for its redesign.